SAWAMURA is a Japanese brand founded by Yukihiro Sawamura, one of the best black-bass fishermen in Japan. Specializing in lures, initially targeting the highly technical bass fishing in Japan. Over time, SAWAMURA lures have proven to be very effective on our predators such as perch, zander and pike. The SAWAMURA brand undoubtedly owns the most iconic lure of recent years with the ONE UP SHAD! It is possible to find this soft SAWAMURA lure in multiple sizes and colors. It has the particularity of having a tail of extreme flexibility allowing it to move even when the drifts are very slow. The commitment put forward by SAWAMURA in the design of these lures makes it a reference brand, recognized for its quality, reliability and effectiveness at the water's edge.
